We are currently seeking a NEW BRAND CONCEPT to serve as the universal symbol for all SEF's energy education programs. The demographic for the brand is diverse in income, location, and age. We host general energy education programs for the residential and commercial energy consumers. Our Sustainable Energy Conference hosts hundreds of high school and University students, teachers and professors. The SEF Energy Service Provider Network addresses the needs of energy contractors and associated suppliers. Organizations such as Rotary Clubs, scout troops and local chamber of commerce committees are examples of some of the groups that SEF will speak to at our guest speaker events. 

In creating the brand concept, we would like a single concept/image to be recognizable and understood by the vast SEF audiences. The brand will be used to create a “top of the mind” mentality with sustainable energy as a crucial goal of for society. If you keep energy on your mind, your choices and decisions become influenced by that mindfulness.